Walk Your City

Walk [Your City] helps you boost your community’s walkability, linking informational street signs for people with web-based campaign management and data collection to complement traditional approaches to wayfinding.

Walk [Your City] grew out of a simple question: why don’t people walk more? Given that half of all trips taken in the US are less than three miles, there’s plenty of opportunity for folks to walk or bike (rather than drive) to reach useful destinations nearby. When they began to ask this question in our community, they learned that the perception of distance was often greater than the physical distance itself. Clear, simple signage, reminding neighbours that “it’s not too far” to places they visit every day, is one way to break down that misperception and get more feet on the street.

We help communities make street signs for people: campaigns of pedestrian and bike signage that show the distance, in minutes, to everyday amenities. These campaigns encourage more active transportation choices, making communities healthier, safer, and more vibrant.

WYC campaigns can:

• encourage trip-swapping to decrease vehicle use;

• support local businesses and commercial districts;

• boost social connection and “eyes on the street”;

• act as a behavioural nudge to make healthier transportation choices;

• show a community’s commitment to walking and biking;

• kickstart bigger conversations around walkability.

WYC’s impact doesn’t stop at street signs: they encourage you to treat your campaign as a gateway to deeper civic engagement and future experimentation with innovative tactical urbanist projects.